When customers contact a business they expect a high standard of customer service, which means responding to their inquiries within a reasonable amount of time.
According to a recent Satmetrix Study, when trying to connect to businesses through online tools, 47 percent of customers expect a response within 24 hours of initial contact. Findings from the White House Office of Consumer Affairs report that “loyal customers are worth up to 10 times as much as their first purchase.”
To keep your customers happy, always respond to them within two business days or sooner, even if it’s just to let them know that you received their message. Doing so will help to increase the likelihood of building a loyal customer base.
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