Video Marketing: Sharpen Your Image and Competitive Edge…
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“How do I plan to be profitable this month… this quarter… this year?” That is the money question, literally, for many executives and business owners. For similar types of firms that are competing for the same type of clients, profitability comes in different shapes and sizes. What shape works for you? Which size fits you just right?
Marketing experts agree that good marketing is critical to a firm’s profits; however, no matter how entertaining or expensive your marketing is, the real question is whether your marketing allows you to shape up and size up your profits in such a way that separates you from your competitors. What is the shape and size of your marketing dollars compared to your profit dollars?
Separating yourself from your competitors will require you to think in unique ways; in essence, you may need to use a different set of tools for shaping up and sizing up than the tools that your competitors use. Video Marketing, if used effectively, can be the tool that shapes up and sizes up your profits just right. So what are some of the ways to use Video Marketing that your competitors may not know about?
- Web video ad or video commercials can be posted on your website.
- Email video can be embedded in your newsletter.
- Online video can feature your coupon or discount.
- Web video can demo your new product.
- Web video can enable you to give expert advice about your service.
- Online video can be used to give technical support.
- Web video can be used for sales support.
- Online video can enable customer service.
- Web video can feature detailed contact information posted on an online forum.
- Offline video can be embedded in your Power Point Presentation for training new hires or employee orientation.
- Video can be uploaded on your video-enabled iPod for easy viewing at a networking event.
- Video can be uploaded on your laptop for use at a Trade Show.
- Web video with your Executive Summary or Corporate Overview can be posted on your website.
- Web video advertising a new aspect of your service or a product update can be posted on customer review website.
- Online video can be attached to your blog.
- Online video can be showcased on your Facebook group page or videos page.
- Web video can be displayed on your MySpace profile page.
- Web video can be displayed on your YouTube profile page.
- Web video can be displayed as part of your LinkedIn Account.
- Online video can be utilized for an online charity or pro bono event.
- Offline video can be used for a charity or community relations event.
- Video can be used for visitor’s lounge area or waiting room.
- Video can depict one of your firm’s success stories.
- Offline video can be used for your customer testimonials.
- Online video can be used for your customer testimonials posted on your website or other websites.
- Online video can be used for your case studies posted on your website or other websites.
- Offline video can be utilized for surveys at a firm or community event.
- Online video surveys.
- Video for Q&A sessions at a meeting.
- Online video can be used to address Frequently Asked Questions about your business.
- Video good for Round Table sessions involving fellow employees and experts.
- Video good for polling potential customers.
- Online video can be used to target at a specific group for market research.
- Video magazine.
- Video newspaper.
- Video brochure.
- Online video white paper.
- Offline video white paper.
- Video for in-store use.
- Video press releases.
- Web video of terms of service.
- Web video privacy policy.
- Online video search engine optimization can be implemented to increase traffic to your website.
- Online video posted on your website can be uploaded to increase the average time your visitors spend on your website.
- Online video for landing pages or micro sites.
- Online video synced with your Twitter page or account.
- Web video events calendar.
- Web video can be added to your online directory listing.
- Upload customer videos on your website.
- Make a short film.
- Make a documentary.
- Trade by barter with videographers and filmmakers.
- Become familiar with video production.
- Use moving pictures to say more than a thousand words.
- Create awareness about a volunteer project.
- Use for recruiting employees.
- Educate your current clients or customers.
- Educate your potential clients or customers.
- Reengage your former clients or customers.
- Boost the content on a particular website page that may be under construction.
- Web Video Biography of business owner or an employee.
- Recognize an Employee of the Month.
- Congratulate a volunteer.
- Stream video live on your website.
- Start a viral video campaign.
- Announce close of business.
- Announce opening of business.
- Use video to start a for-profit business and attract investors.
- Use video to start a non-profit organization and make the world a better place.
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